EVP, Business Operations and Strategy
Palace Sports & Entertainment
Lucinda Treat joined Palace Sports & Entertainment as Executive Vice President, Business Operations and Strategy in November, 2011 with an extensive background in sports, entertainment and facilities. Her areas of responsibility include business strategy, operations and analytics, as well as human resources, legal and other aspects of administration.
Treat most recently served as executive vice president and general counsel for Madison Square Garden. In this role, she oversaw all aspects of legal and business affairs for Madison Square Garden, including the New York Knicks; New York Rangers; New York Liberty; MSG Networks; MSG Entertainment; the Radio City Rockettes, the Madison Square Garden arena complex, Radio City Music Hall, the Beacon Theatre and the Chicago Theatre.
Prior to joining the Garden, the Washington D.C. native served as chief legal officer of New England Sports Ventures (NESV), the holding company for the Boston Red Sox, the New England Sports Networks (NESN) and Fenway Sports Group (FSG). In that capacity, she was responsible for all legal affairs of NESV, NESN, the Red Sox, Fenway Park, FSG and the Red Sox Foundation.
Treat began her career in sports as vice president and corporate counsel for the Florida Marlins Baseball Club, where she was responsible for all general corporate and legal issues for the team.
Before starting her career in the sports industry, Treat practiced law at the New York law firm of Shearman & Sterling, where she worked in Mergers & Acquisitions.
Treat graduated magna cum laude from the Georgetown University Law Center, and received her undergraduate degree from the University of Wisconsin at Madison.